Published at Tuesday, 14 April 2020. Cover Letter. By Ange Jacques.
Free cover letters also address a company in general with a position in which the job seeker will be applying for. Free cover letters never address a specific company with a specific need. You cover letter needs to address the specific company in which you are applying for and it also needs to address their hiring needs. When a prospective employer posts an ad for a position they will list qualifications they are looking for. When you don't address the specific hiring needs that the company has you are showing that you did not pay attention to their job advertisement. Prospective employers look closely at this and when they don't see that you have taken the time to address their needs and how you can fill their needs then they move on to the next applicant.
What this all boils down to is, take the time to write a cover letter for each particular job. Yes, this is going to be a more involved process but the rewards are going to be greater. Instead of needing to send out one hundred resumes with generic cover letters, there will only be a need to circulate a select number of personalized cover letters. This will allow the ability to choose the perfect job and encourage one to get excited about the potential of the position. It is not about quantity, it is about quality. In general, for every one hundred cover letters one sends out, they will only receive a response to ten percent. This does not mean the response will be favorable either. Between the option of sending out one hundred generic cover letters, with the return response of ten percent, or twenty personalized cover letters with the return response of thirty percent, which seems like the best method? Additionally, with the latter option, the responses are going to be favorable at least half the time.
Most of the free cover letters you will find out there are very generic. Their introductions can sometimes include the 5 most fatal words a cover letter can contain ”To Whom it May Concern”. Those words alone will earn any cover letter a trip to the trashcan. A good cover needs to be addressed to a specific person. The first paragraph is always customized for that company you are applying to. A free cover letter is never going to show that you understand the business needs of the company. A free cover letter is never going to be able to introduce you and why you want to work for the company. Only you can do that.
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